Melt Marketing
Project Overview
Creating the identity and web build for content marketing/chat agency
Project Duration
Role
Web Design Visual Identity Design Web Development
Tools
Client Overview:
Melt Marketing is a marketing & content management agency.
Project Objective:
To design and develop a sophisticated and user-friendly website that reflects the firm's elite status and international expertise.
Project Phases:
1. Discovery and Research
Client Meetings: Conducted a series of meetings to understand the firm's vision, target audience, and unique selling points.
Competitive Analysis: Analysed competitor websites and industry standards in legal services, especially those operating in international jurisdictions.
Mood board: Collated a variation visual elements to curate an aesthetic reflecting modern corporate.
Bringing ideas together
2. Design Strategy
Brand Integration: Ensured the firm's branding was seamlessly integrated with the IBM design system to maintain a consistent and professional look.
Structuring Content: Utilising content to reflect the message of the firm.
Wireframes and Prototypes: Created wireframes and interactive prototypes to map out user journeys and the website’s structure.
IBM Design System Elements: Leveraging the IBM design system to emote a familiarity, and corporate aesthetic. As well as UI elements to ensure a modern and cohesive design.
3. Visual Design
High-Fidelity Mockups: Developed high-fidelity mockups, focusing on clean, professional aesthetics with a touch of sophistication suitable for the law firm.
Responsive Design: Ensured the website design was fully responsive, providing an optimal user experience on desktops, tablets, and mobile devices.
Visual Hierarchy: Employed a clear visual hierarchy to highlight key information and services, facilitating easy navigation for users.
4. Web Development
Technology Stack: Built on Webflow using low-code solutions.
Custom Features: Developed custom features such as a multilingual interface (German, English, Arabic), interactive contact forms, and an appointment booking system.
IBM Carbon Components: Implemented IBM Carbon Design System components for UI consistency and efficiency.
Outcomes:
Lead Generation & Conversion Rate: User flow, and integration of enhanced contact booking features have led to a measurable increase in client inquiries and consultations.
Client Feedback: Positive feedback from clients and stakeholders regarding the website’s design, functionality, and ease of use.